Market & Order Plan
Confirm target customer, market, quantity, target price and timeline.
Product Development
Develop an approved sample and specification from your product requirements.
Our in-house footwear development studio helps buying teams define the product, develop designs and samples, and confirm production-ready specifications before mass production.
30Development team members
70–100New styles developed each month
3D3D-assisted development
AIAI-assisted concept development
Product Development
Every order begins with clear product requirements.
We first align category, target customer, quantity, target price, reference style, materials, logo direction, packaging and delivery expectations.
Product Specification
Define construction, fit requirements, materials, colors and outsole.
Branding & Packaging
Confirm logo applications, labels, shoeboxes and carton requirements.
Approval Criteria
Agree which sample, documents and revisions must be approved before production.
Own Factory Sampling
Record each sample revision before approval.
The photo shows sample work in our factory. The construction, materials and revision scope are confirmed for each product.
Development Process
Four steps to an approved sample.
Product Requirements
Define customer, market, quantity, target price, timeline and reference style.
Design & Materials
Review upper, lining, outsole, colors, branding and packaging direction.
Sample Development
Create the sample and record fit, appearance and workmanship feedback.
Sample Confirmation
Confirm agreed details and document revisions before production planning.
Component Options
Compare available components before locking the sample plan.
Reference components help the team compare construction, cushioning, color and tooling implications. Final selections are confirmed for the specific design, quantity and target market.
Send the product information you already have.
A sketch, reference image, tech pack, existing sample or target market is enough to begin.